BORNEONATIVE® is a registered brand owned by ABIJARI SDN. BHD. Established 2014 in Kuching Sarawak, leading the contemporary ethnic fashion scene since then. dynamic and evolving industry that celebrates cultural heritage through modern, wearable designs. This evolution is driven by the designer devotion and reimagine traditional silhouettes for broader appeal that promote cultural pride and revitalisation.
We are defined by a focus on creating apparels that are trendy and premium yet affordable and comfortable, for both men and women We have always thought that clothes are much more than the way you look. It is the way you are!
BORNEONATIVE® collections include various relations to our passions and interests. We would especially like to promote extraordinary cultures and heritage of Borneo’s Native, amazing wildlife, devotion to design and the artist's imagination.
Our ambitions is keep the Borneo culture and heritage alive, to offer variety of vanishing Borneo Native’s inspired original designs that inherited for generations by delivering quality product that doesn’t break the bank. This allows our customers to let their taste make the decision rather than the size of their wallet. Because your favourite clothes should be your personal garment. That’s why we focus on the high rotation of new prints, produce in small runs and always deliver new designs!
Foresight
We see fashion as a way to unite the people from diverse cultures by connecting them with our brand with comfortable apparels from head to toe and inspire them to adore and feel and embrace the culture.
Conceptuality
Our brand culture is inspired by the Dayak Iban's proverb of 「Abi Jari」. "Abi Jari" is defined as a "mark" and ‘craftsman’ not only having technical skills, but also an attitude and social consciousness with a social obligation to work their best for the general welfare of the current and the generations to come. Hence, leaving the legacy for the future generation. Here, we pride ourselves in creating high quality products to our utmost best with care and beauty that is good value for money, at the same time keeping the cultural heritage of Borneo.
Our Core Value
We value consistency in everything we do. We strive for simplicity and exclusivity in creating our products that are good value for money. Through this, we aim to build dependability between us and our consumers with trust and reliability.
Our Clients
With a legacy spanning more than a decade, our expertise in contemporary ethnic design has positioned us as industry leader. Our portfolio of distinguished partners included the Sarawak's State Government, various department of Sarawak's Civil Services, Ministry of Finance Malaysia, Parti Rakyat Sarawak, Petroleum Sarawak Berhad (PETROS), Shell Sarawak, Shell MDS Malaysia, PETRONAS, Universiti Utara Malaysia, Sarawak & Brunei Anglican Women's Fellowship, Jabatan Kesihatan Negeri Sarawak, Serakup Indu Dayak Sarawak (SDNU), Kumpulan Perubatan Johor (KPJ), JKR Sarawak and so forth.