BORNEONATIVE® is a registered brand owned by ABIJARI SDN. BHD. Established in 2014 in Kuching, Sarawak, BORNEONATIVE® has led the contemporary ethnic fashion movement for over a decade. We specialise in bridging the extraordinary cultural heritage and artistic legacy of Borneo’s native traditions with modern, wearable design.  

At BORNEONATIVE®, we believe that the highest form of fashion is one that tells a story — a story rooted in heritage. Our creations are no mere patterns, they are an intimate whisper across time, a living dialog with the past.

We delved into the ancestral artistry of the Borneo people, meticulously translating age-old wisdom, the powerful symbolism of the natives and the intricate iconography of the longhouse, the wildlife, the rainforest and the whole story of arts into a classic contemporary silhouette.

We created a designs to transcend trend — a true heirloom. Its crafted not just for the season, but for a lifetime, carrying it story and spirit forward. Every creation carries a quiet heartbeat — a story meant to be worn, remembered and passed on.

Thus, what we create is not just apparel; it is the culmination of a sacred tradition and our pledge to cultural stewardship in Sarawak.

 

OUR CORE PHILOSOPHY & CONCEPTUALITY

The Spirit of Abi Jari : Our brand foundation is inspired by the Dayak Iban proverb "Abi Jari"—which signifies a true craftsman's "mark." To us, Abi Jari is more than technical mastery; it is an attitude and a social obligation to create with utmost care, beauty, and social consciousness for the welfare of present and future generations. Every stitch and print we create leaves a lasting legacy for the future.  

 

MISSION & VISION

  • Our Foresight (Vision): To unite people across diverse cultures through comfortable, head-to-toe contemporary fashion that inspires everyone to adore, feel, and embrace Bornean heritage.  
  • Our Mission: To keep Borneo’s native culture and heritage alive by reimagining traditional silhouettes and inherited motifs into modern apparel that delivers dependability, exceptional comfort, and uncompromised value.  

 

OUR CORE VALUES

  • Consistency: Delivering uncompromised standard of craftsmanship and service across every batch and every order.  
  • Simplicity & Exclusivity: Crafting clean, modern designs with limited-run prints that feel personal and distinct.  
  • Dependability & Trust: Building lasting relationships with retail customers and corporate partners through reliability, transparency, and good value for money.  

 

DISTINGUISHED CLIENTS & CORPORATE PARTNERSHIPS

With a proven track record spanning more than 10 years in contemporary ethnic fashion, BORNEONATIVE® is the trusted custom apparel partner for major government institutions, multinational energy corporations, healthcare providers, and community organizations.  

Our esteemed portfolio of partners includes:  

  • Government & Public Sector: Sarawak State Government, Sarawak Civil Services Departments, Ministry of Finance Malaysia, Jabatan Kerja Raya (JKR) Sarawak, Jabatan Kesihatan Negeri Sarawak and so forth.
  • Corporate & Organisation: Petroleum Sarawak Berhad (PETROS), Shell Sarawak, Shell MDS Malaysia, PETRONAS, Kumpulan Perubatan Johor (KPJ), Universiti Utara Malaysia, University Putra Malaysia, UiTM, UNIMAS and so forth.
  • Community, Associations & Political Bodies: Parti Rakyat Sarawak (PRS), Serakup Indu Dayak Sarawak (SIDS/SDNU), Sarawak & Brunei Anglican Women's Fellowship and so forth  
  • Events: Hari Sarawak, Hari Kebangsaan, Hari Malaysia, Jelajah Malaysia Program Madani Rakyat and so forth

 

PARTNER WITH BORNEONATIVE® FOR GROUP & CORPORATE ORDERS

Whether you need tailored executive uniforms, event delegation attire, or custom group apparel, BORNEONATIVE® offers end-to-end custom production:  

  • Custom Motif Integration: Subtitle integration of heritage patterns, corporate color matching, and precise logo assimilation.  
  • Tailored Fits: Men’s and women's modern cut shirts (designed for versatile untucked/tucked wear) or women’s elegant single-piece fabric seamless blouses and skirt.  
  • Reliable Bulk Production: High-volume capacity backed by strict quality inspection, individual employee packaging, and on-time delivery.  

 

Elevate your organization's identity with the mark of authentic Bornean craftsmanship.  

  • Corporate Enquiries & Bulk Orders: Contact our corporate sales team at +60136643434 or click the link (https://wa.me/BORNEONATIVE) for custom design discussion and tailored quotes.