BORNEONATIVE® is a registered brand owned by ABIJARI SDN. BHD. Established in 2014 in Kuching, Sarawak, we have spearheaded the contemporary ethnic fashion scene for over a decade. Positioned at the forefront of a dynamic and evolving industry, we celebrate cultural heritage through modern, wearable designs. Driven by our designer’s deep devotion and unwavering commitment, we reimagine traditional silhouettes for broader global appeal—fuelling cultural pride and breathing new life into timeless Bornean artistry. 

At BORNEONATIVE®, we believe that the highest form of fashion is one that tells a story — a story rooted in heritage. Our creations are no mere patterns, they are an intimate whisper across time, a living dialog with the past.

We delved into the ancestral artistry of the Borneo people, meticulously translating age-old wisdom, the powerful symbolism of the natives and the intricate iconography of the longhouse, the wildlife, the rainforest and the whole story of arts into a classic contemporary silhouette.

We created a designs to transcend trend — a true heirloom. Its crafted not just for the season, but for a lifetime, carrying it story and spirit forward. Every creation carries a quiet heartbeat — a story meant to be worn, remembered and passed on.

Thus, what we create is not just apparel; it is the culmination of a sacred tradition and our pledge to cultural stewardship in Sarawak.

Foresight

We see fashion as a way to unite the people from diverse cultures by connecting them with our brand with comfortable apparels from head to toe and inspire them to adore and feel and embrace the culture.

Conceptuality

Our brand culture is inspired by the Dayak Iban's proverb of 「Abi Jari」. "Abi Jari" is defined as a "mark" and ‘craftsman’ not only having technical skills, but also an attitude and social consciousness with a social obligation to work their best for the general welfare of the current and the generations to come. Hence, leaving the legacy for the future generation. Here, we pride ourselves in creating high quality products to our utmost best with care and beauty that is good value for money, at the same time keeping the cultural heritage of Borneo.

Our Core Value

We value consistency in everything we do. We strive for simplicity and exclusivity in creating our products that are good value for money. Through this, we aim to build dependability between us and our consumers with trust and reliability.

Our Clients

With a legacy spanning more than a decade, our expertise in contemporary ethnic design has positioned us as industry leader. Our portfolio of distinguished partners included the Federal and State's Government, various department of Sarawak's Civil Services, Ministry of Finance Malaysia, Parti Rakyat Sarawak, Petroleum Sarawak Berhad (PETROS), Shell Sarawak, Shell MDS Malaysia, PETRONAS, Universiti Utara Malaysia, Sarawak & Brunei Anglican Women's Fellowship, Jabatan Kesihatan Negeri Sarawak, Serakup Indu Dayak Sarawak (SDNU), Kumpulan Perubatan Johor (KPJ), JKR Sarawak and so forth.